Launch Now
Build Later
SaaS Startups
CONCEPT to CASHFLOW
🚀 1/4 the TIME
🚀 1/4 the COST
🚀 1/4 the RISK
… before software development begins
What is Launch 1st™ ?
Why SaaS Startups Fail
Fail Achieve Product-Market Fit
Founders make apps that their customers don’t want or need because they wait too long to try to make sales.
The Hard Way
Risk Remains Too High for Too Long
The Hard Way Results in Failure …
- Raising Funds is a long and difficult process
- Revenue is delayed for way too long
- Niche Identification is never achieved
- Founders launch start with free betas
- Software Design is not market driven
- Founders try to solve every problem
- Overhead is too high for too long
- MVP are too limited in functionality
Launch Now
Build Later
Product-Market Fit
Launch 1st is the only revenue-first methodology focused on finding Product-Market Fit. By relying on pre-launch sales revenue to confirm product-market fit, your risk goes way down, while your chances of success increase dramatically. This Revenue-First approach means …
- Revenue achieved much faster for less cost
- Unfounded market assumptions are eliminated
- Nail your early adopter niche first
- The need for outside investment is reduced
- Your downside risk is fixed
- Software Design in sync with market demand
- Solve only the problems that create revenue
By generating revenue from sales for SaaS Startups, Launch 1st confirms product-market fit in months.
What Our Clients Have To Say About Launch 1st™
Now We Know the Right Way
Sara Nopolos
CFO and Co-Founder
iService Auto, Inc
The Future of Automotive Service – Bridge The Gap Between Dealerships And Car Owners Through Effective Communication And Streamlined Processes
“We initially launched our SaaS startup company several years ago, the old way. Once our first product was released, we were surprised that it was difficult to gain traction and generate much revenue for the first couple of years. After a lot of time, cost, and painful rework, we eventually started to grow sales. I’m glad we didn’t know upfront how long it would take us and how difficult it would be those first couple of years to begin cash flowing. We recently decided to create a new product. Rather than developing the application first as we did with our previous product, hoping customers would buy it, we instead applied the Launch 1st™ methodology and generated enough revenue in advance which completely funded the development for the new product. We now have over 20 contracts before even starting development, and we are able to develop the product that our clients actually want instead of hoping they would buy what we ‘believe’ they need. This is how I plan to launch all future products.
“
Prepared for Success
Gabriel Reina
CFO and Co-Founder
Zinatt Technologies, Inc
Putting Data into Focus for government and corporate investigators.
“Launch 1st™ is a methodical approach to making sure we bring the right product to market with paying customers. There is a lot more knowledge and preparation that is built into the Launch 1st™ method that a lot of developers and software companies should be doing. Launch 1st™ has the knowledge base and experience to launch SaaS Startups by doing the market and industry research first, then using that research to generate pre-launch revenue which is used to fund any project. It is a very smart way to build your company.”
My Story
David Hirschfeld
Founder of Tekyz Inc.
Creator of Launch 1st™
Worked with software startups for over 30 years.
I’m David Hirschfeld and I have a 30-year history of working with software startups and started my career at UCLA, where I studied physics. I transitioned out of college into sales, where I became the top salesperson nationally out of over 400 salespeople.
A few years later, I established my first software company, which specialized in logistics, inventory management, and route distribution. I worked on this company for eight years before selling it successfully in 2000 to a publicly held company out of Toronto. My wife and I raised four boys during this time, all of whom have been successfully launched. Taking credit for their success would be nice, but the reality is, I am amazed by them and grateful that I didn’t ruin their lives. I used to think I had control of outcomes, but my sons and my experience with too many startups taught me that there are patterns of life that make people succeed, but those patterns are hard to identify.
I realize now that I did many things right at my first software company, even though I didn’t know what those things were at the time. My early success gave me a false sense of confidence that I knew what I was doing. For the next 19 years, I worked with several dozen SaaS Startups. In late 2019, I had a sudden realization of what the successful companies had in common and what was missing from the unsuccessful companies.
The Launch 1st Method was born as a result of this realization. This approach mitigates the majority of risks, reduces the cost and time from startup to revenue, reduces the dependence on raising money from investors, and ensures that your investment in software development will result in a successful company.
Putting Control Into the Hands of Residents
Andy Pasquel
CFO and Co-Founder
HousingTrac LLC
Subsidized Housing Reimagined for the Native American Community
“We had a great idea but one of the problems we ran into was we had to create our own expensive web-based purchasing portal. We were having to search for an investor to fund the development costs and had no luck finding one. The Launch 1st™ method shortened that whole process because we were able to develop a prototype first and begin selling that prototype. I believe we have a much higher chance of success!”
Launch 1st™ Partners
Helping sophisticated investors become globally impactful.
Q & A
- How will I know if my software idea will sell? That question is the crux of the reason why I developed the Launch 1st™ system to begin with because you can't know if your target market will pay for your application until they actually start handing over the cash. The vast majority of software entrepreneurs are absolutely sure that customers will buy their vision once it becomes available. So they spend between 75,000 150,000 300,000 500,000 or even a million dollars or more developing multiple versions of their application only to learn that the market won't buy it. Imagine how incredibly frustrating that is. Only then do they learn that their basic assumptions were just plain wrong. Not only do entrepreneurs spend their life savings and often accrue massive debt during this process before they even start trying to sell their application, they spend precious time, often several years in many cases, only to learn that they built software that they can't sell in enough volume to break through the viability barrier, resulting in a very painful failed venture. The Launch 1st™ system makes entrepreneurs face the truth about their vision very quickly and for comparatively little cost. Because the Launch 1st™ system revolves around the high-fidelity prototype, It's inexpensive and quick to pivot as needed until the market responds strongly enough with purchases. Now you can go forward with development of the right application creating a cash flowing business before and during the development of your product before it's even launched.
- Does the Launch 1st™ method work for b2b software? Oh yes, we love b2b. The Launch 1st™ method was designed to work best with b2b and SaaS companies, especially high value software service-based companies. However, not all b2b software applications are a good fit for Launch 1st™, Schedule a 30 minute discovery session to find out if your b2b software application is a good fit for Launch 1st™, I promise that I will be honest and will tell you if Launch 1st™ is not a good fit.
- Does the Launch 1st™ method work for b2c software? Launch 1st™ can work for b2c applications where the value to potential customers is high enough. Schedule a 30 minute discovery session to find out if your b2c is a good fit for Launch 1st™.
- Does Launch 1st™ work well with SAS companies? The Launch 1st™ method was designed to work best with b2b and SaaS software companies especially high value SAS software companies. However, not all SaaS applications are a good fit for Launch 1st™, So schedule your 30 Minute discovery session to find out if your SaaS application is a good fit for Launch 1st™.
- Does Launch 1st™ method work with ecommerce software companies? It works with some ecommerce companies really well. But the best way to find out is to schedule your 30 Minute discovery session so that we can explore the possibilities.
- Do I need to protect my idea with a patent first? I hold five software patents so I understand why you may feel the need to get a software patent first, but you can apply for a patent while developing your software company. One doesn't preclude the other. Keep in mind that many of the most successful software companies Facebook, Instagram, Tinder, etc. launched their companies before ever applying for a patent. Patents are very expensive and time consuming. So don't let the process of pursuing a patent delay you from starting your software venture.
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